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Name-Game Shame There's another conflict in the pro basketball family besides the NBA 's labor difficulties with its players (page 30), but in this one it's clear who's playing the heavy. Because NBA players who retired before 1965 receive only half the pension benefits provided to those who quit in '65 or later, the National Basketball Retired Players Association (NBRPA) has staged exhibition games and peddled shirts and other merchandise with its XNBA logo to raise funds to bring the old-timers up to parity. But late last year the NBA , claiming trademark infringement, ordered the retired players to cease and desist using XNBA or any variation thereof. League commissioner David Stern is unapologetic about the NBA 's position. "What if a bunch of former AT&T employees got together and started something called the XAT&T Telephone Company?" he says. "Don't you think AT&T would have a problem with that? It's exactly the same to us." It isn't to us. You would think a league that blathers on about "a partnership with our players" would recognize the difference between people and fiber-optic cable. Further, rather than trying to make a profit, the NBRPA's primary goal is to provide support—in some cases, critical support—to the game's aging pioneers and their survivors, "the guys who set the table for people who are eating quite well right now," says NBRPA general counsel Dennis Coleman. "We're prepared to go to court, if necessary, to get the right to use the trademark." The league's stance has only sown resentment among the former greats and journeymen who played in the 1940s and '50s, when salaries barely allowed for subsistence, much less something extra to set aside for a nest egg. "The ones I know about aren't doing well," says Oscar Robertson , who's the NBRPA president. "And there are a lot I don't know about. We were told by the NBA that those guys' problems aren't the NBA 's problem." It's easy to look small when you work among so many outsized people, but Stern & Co. are outdoing themselves. Cantstandit Gift Box Presidential Pardon The proposed legislation doesn't go as far as the Black Coaches Association would like; if you don't score 700 on the SAT, you're still benched for your first season. "It's what I call another drive-by solution," Temple basketball coach John Chancy said, a comment suggesting that a boycott may still be in the offing this season. But the legislation would give coaches one thing they've been clamoring for: the opportunity to work with a larger number of marginal students in a college environment. At the same time the presidents announced this concession, they withdrew an earlier offer to restore a fourth season of competition to freshman nonqualifiers who go on to prove that they can do college work. That's a shame for two reasons. One, that extra season would be a compelling reward for an athlete who beats the odds and makes something of his stay on campus. Two, nonathletes typically take closer to five years to graduate. It's unrealistic to expect an athlete to complete his studies in less time.
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