Fast Companies

CART
BUDGET OF TOP TEAMS: $10 million
PRIMARY SPONSORSHIP (Target Stores): $3 million to $6 million
SECONDARY SPONSORSHIP (Coca-Cola): $50,000 to $1 million

EQUIPMENT COSTS
Chassis $450,000
Engine $200,000
Wheels and tires (set of four) $6,200
Wings (for superspeedways) $30,009

COST PER RACE TO PRIMARY SPONSOR
$350,000
Cart's shorter schedule (17 races) makes it almost twice as expensive for sponsors, per event as the Winston Cup.