Gimme a B! Gimme an A! Gimme an R-B-I-E! Baaaarbie! She's been a dentist, a vet and an astronaut, and now, thanks to a deal struck by Mattel with 19 colleges, not even cheerleading is beyond Barbie's ken. For allowing Barbie to wear their colors, the schools get more than good cheer. Each will receive an 8% royalty. 
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