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March 29, 2004

For The Record

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Won
A spot on the U.S. Olympic shooting team, Collyn Loper, a high school junior from Indian Springs, Ala., who has been blind in her right eye since birth. Last Saturday, Loper, 17, defeated Joetta Dement, a member of the U.S. Army Marksmanship Unit, by one target in a tiebreaker at the Olympic trials. "I was so nervous," Loper says. "At one point I couldn't keep my legs still." Loper was taught to shoot by her father when she was 10. Though she is righthanded, she learned to shoot lefthanded so she could sight her target. "I can't even begin to think what the Olympics are going to be like," she says.

Banned
By NASCAR from the body of Derrick Cope's Dodge, the word redneck. At a March 7 race, Cope's car was sponsored by the website redneckjunk.com, a Massachusetts company that offers classified ads for hunting and fishing gear. But before the Golden Coral 500 in Atlanta the following week, Cope's team was ordered to remove the decals by NASCAR, which said the sponsorship did not "[reflect] the proper image for our sport." (Recent NASCAR sponsors have included beer, tobacco and lingerie companies, as well as a Native American casino.) Since the ban, the company's founder, Tom Connelly, says he has received more than 20,000 letters of support. "A lot of fans believe NASCAR spent years making money off rednecks but is now turning its back on them," he says. Connelly changed his domain name to rjunk.com, but approval from NASCAR is still pending.

Died
Brian Maxwell, 51, whose dyspepsia spawned a billion-dollar-a-year industry. Maxwell, the founder of PowerBar Inc., suffered a fatal heart attack on March 19 near his home in Ross, Calif. Once a world-class marathoner, Maxwell was stricken with stomach problems during a 1983 race. Determined to find a low-fat food that could be consumed before, or even during, an endurance event, he set to work in the kitchen of his Berkeley apartment with Bill Vaughn, a Cal biochemist, and Jennifer Biddulph, a student of food science who later became Maxwell's wife. In 1986 the PowerBar was born. While the bars could be difficult to chew—"Put 'em under your arm, that softens 'em up," former quarterback Steve Young once advised—they gained wide popularity. In 2000 Maxwell sold the company for a reported $375 million to Nestle SA. He donated millions to Cal, where a statue of him and Jennifer stands near the track and field venue.

Died
After being struck in the chest by a ball, Cornell lacrosse player George Boiardi. The 22-year-old senior was hit by a shot in a game against Binghamton on March 17. He was given CPR on the field but could not be revived. "George was a terrific person, a great team leader and an excellent student," Cornell athletic director Andy Noel said.

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