Foul Ball

When the Yankees looked for an advertising campaign to promote this year's team they ignored their rich tradition and big-name players, like Dave Winfield , Don Baylor and Steve Kemp , and instead chose to emphasize the pugnacious nature of Billy Martin , back for his third term as New York 's manager. Last Friday night in Texas , Martin kicked dirt on Umpire Drew Coble and received his second thumb of '83. Not only did Martin 's immature tirade fail to arouse his struggling team, which lost 8-3 to Texas , it also earned him a three-day suspension. Is that the sort of battling the Yankees want—or ought—to sell?