You Don't Say

National Headquarters
PGA TOUR
100 PGA TOUR Boulevard
Ponte Vedra Beach, Fla. 32082 (904) 285-3700

May 8, 2008

FOR INTERNAL USE ONLY

FROM: TF
TO: Communications/PR Staff
SUBJECT: What We Say/Don't Say

Having de-purposed the term fifth major in reference to THE PLAYERS, it is time to roll out Phase 2 of our Action Plan: Re-Naming Un-Tourlike Locutions. Henceforward, all PGA TOUR staff are to follow the following guidelines:

• The PGA Championship should not be referred to as the "fourth major." That would be mean. Instead, call the PGA "a pretty big deal, right up there with the Legends Reno-Tahoe."

• PGA TOUR favorite Phil Mickelson is "husky," not "chunky," "fleshy" or "the new Blob-O."

• Senior players who forget their names are having a "Champions moment."

• The PGA TOUR's MDF cut policy (made the cut, did not finish) was never "controversial," let alone "lame" or "FUBAR." It was "innovative."

• Today's powerful PGA TOUR players may "sledge and wedge," "rip and flip" or even "drive and arrive." They do not "bomb and gouge."