Replay: 25 Years Ago In Sports Illustrated

Flashing across our Oct. 17, 1966, cover was New York Jet quarterback Joe Namath, whom we described as "pro football's very own Beatle." We also reported the trade of another free spirit named Joe. Joe Don Looney was dealt from the Detroit Lions to the Washington Redskins after he refused to go into a game to relay a play, saying to Lion coach Harry Gilmer, "If you want a messenger, call Western Union."