Jim Shoulders

IF IT BUCKED, Jim Shoulders could ride it. Shoulders, who died last week at 79, won more world riding titles than any other cowboy. For 25 years he traveled the country, making a name for himself eight seconds at a...

Bull riding is the roughest, toughest rodeo event. Ask Don Gay, who's going for a record eighth title

...well, maybe not quite yet, but the young dudes whose fathers were riding not so long ago are coming up fast, and in the National Finals they bested Larry Mahan, the current star of the sport, in bull riding

A veteran from the East and a rookie from the West are fighting for the cowboy title