Larry Mahan

AT AGE 21, TY MURRAY IS THE BEST DANGED RODEO COWBOY OF 'EM ALL

It may be a school of hard knocks, but students sign up for superstar seminars to learn the ropes of rodeo

The sales of Western shirts have increased 500% in the last year," says Marvin Pooley of H Bar C Ranch-wear, "even though 80% of the men buying them have never been near a horse." But such illogic doesn't seem to...

...well, maybe not quite yet, but the young dudes whose fathers were riding not so long ago are coming up fast, and in the National Finals they bested Larry Mahan, the current star of the sport, in bull riding

King of today's rodeo cowboys, Larry (Bull) Mahan is not exactly your sedentary type, whether he is aboard a bronc, a bar stool, an airplane or an automobile racing at 100 mph to nowhere