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Rolfe: Tweaks have already been made, but more changes are in order
January 20, 2005
The Chase for the Nextel Cup -- NASCAR'S bold attempt to give attendance and TV ratings some gas in the face of the NFL and baseball's postseason -- will get rolling on Sunday with the Sylvania 300 at New Hampshire....
Frank Deford: NASCAR has replaced NHL in Big Four
January 20, 2005
This is the tale of two sports -- NASCAR and ice hockey. So different, yet similar in that both came from the geographic margins to thrive in mainstream America -- hockey migrating down from Canada, NASCAR up from Dixie.
Frank Deford: TV's hottest genre is hurting sports viewership
January 20, 2005
May I make the simple suggestion that a prime reason why national television ratings for sports may have declined so is because of reality shows.
Bill Scheft: Indy 500 turns into real Late Show
January 20, 2005
After two two-hour rain delays and numerous cautions, Buddy Rice took home the checkered flag for the team owned by Bobby Rahal and Dave Letterman. Of course, Leno is claiming more 18-to-34-year-olds were watching...
NASCAR 2004: Good From Start to Finish
December 07, 2004 | By Lars Anderson
It began, as seismic shifts in sports often do, with a question. In November 2003 Brian France, the chairman of NASCAR, was sitting in Mark Dyer's Charlotte office on an otherwise unremarkable day in the history of...
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